Editorial clarity. Refined elegance.

A design system built on Editorial/Magazine + Refined Minimal principles. Trustworthy, sophisticated, and data-credible.

Design Philosophy

Why Editorial + Refined Minimal?

PollGPT is a B2B/B2C SaaS for research and polling. Our users—researchers, product teams, and marketers—need interfaces that feel trustworthy and professional. Our AI-powered insights with research-grade accuracy deserve sophisticated design that conveys intelligence without gimmicks.

Trustworthy

Professional

Data-Credible

Sophisticated

Visual Reference

Think: Linear meets Stripe meets The New York Times

Linear's clarity and polish
Stripe's confidence and sophistication
NYT's editorial authority and data credibility

Core Design Principles

The foundation of our Editorial + Refined Minimal aesthetic

Generous Whitespace

Let content breathe. Clarity over density.

Strong Typography

Bold headlines, clear hierarchy, confident voice.

Purposeful Motion

Subtle, meaningful animations that guide attention.

Data Credibility

Visualizations that inspire trust and confidence.

Confident Color

Dominant orange accent with sharp contrast. Muted, sophisticated backgrounds. High contrast for data visualization.

Editorial Typography

Bold, confident headlines. Clean body text. Strong typographic hierarchy that guides the eye.

Card-Based UI

Subtle depth with refined shadows and borders. Bento-grid layouts for feature showcases.

Premium Dark Mode

Dark mode that feels premium, not just inverted. Carefully tuned for extended use.

Refined Motion

Subtle, purposeful animations. Smooth transitions that feel polished. Data that animates meaningfully.

Asymmetric Balance

Layouts that break the grid intentionally. Visual interest through controlled asymmetry.

Brand Identity

Core visual elements that define PollGPT

Logo Variations

Full Logo

Icon

Primary Gradient

PollGPT

bg-gradient-to-r from-primary to-orange-500